A long-term development strategy of the residence of Ded Moroz has been approved in the Vologda Region.
The marketing and investment strategy for the development of the regional project "Veliky Ustyug - Hometown of Ded Moroz", which will run until 2025, was approved by Governor Oleg Kuvshinnikov. The Vologda Region's main fairytale brand will become a tourism cluster of the federal level.
"The regional project is to become part of the national project for the development of tourism and recreational clusters in the Russian Federation. For more than twenty years, we have come a long way. The project has given an impetus to the development of the city and the district, making them attractive for both Russian and foreign tourists", - said Governor Oleg Kuvshinnikov.
The creative programmes and the infrastructure of Veliky Ustyug will be renovated to increase the city's attractiveness for tourists. At present two objects are under reconstruction: the City Residence of Ded Moroz and his Fashion House. The renovation of the Fashion House has been completed and the exposition and creative programmes have been updated. The City Residence will be commissioned by 18 November. Also a new Brand Book concept has been developed, an updated assortment of souvenir products has been prepared and an investment portfolio is being formed.
As part of the investment portfolio, prospects are being considered for the creation of a sport centre near the Residence of Ded Moroz for the training of sports teams, the construction of a landing helipad to attract tourists, and the creation of a spa centre to provide spa services. At least 15 tourist infrastructure facilities are to be built at the expense of investors.
"We are ready to offer the most proper conditions to investors who consider or have already chosen our region as a site for their investment projects," the Governor said. - We will discuss the project prospects in more detail in the near future".